Services from Nimble Copy LLC

Crafting copy that draws attention and invites engagement begins with a clear understand of your goals and how the copy will be used. Just as my copy is speaking to you, your copy needs to speak to your audience members.  I begin every copywriting engagement with a list of questions for you. The questions help both of us hone the process and are especially important if you've got a team of co-workers involved in the process. 

Editing is all about voice. You want all of your written materials to reflect your voice as a corporation. For instance, formality exists as a continuum ranging from very formal to not-so-formal. Where does your company fit? One element of editing is to ensure that your voice is consistent every time!

Editing also ensures that the writing is high-quality. For instance, the best writing uses active voice. It speaks directly to your readers. It uses as few words as possible without sacrificing your message. Clarity, conciseness, organization and tone round out the editing elements.